The first organic result on Google has a click-through rate (CTR) of 28.5%, and this drops dramatically to 15% and 11% for the 2nd and 3rd positions. This emphasizes how important it is for your website to rank highly. Otherwise, you might not be reaching your desired audience!

While this is easier said than done, one way you can boost your site is through search engine optimization (SEO). Here, you use strategic keywords to help Google see your website’s value.

Which keywords should you use though? Well, the best keyword research tools can help!

Read on for some great suggestions.

Keyword Surfer

If you’re looking for free tools that go straight into your browser, then turn to Keyword Surfer. This is a Chrome extension that shows you relevant keyword metrics when you’re using Google. Simply look up at the overlay and you’ll find all the information you need.

You can always toggle Keyword Surfer on and off, so it’s not always in your way.

KWFinder

Do you want to build keyword lists to improve your content strategy? Then KWFinder is a nice tool to use.

Plus, there’s a free version! This limits how many keyword lookups you have per day, but for small businesses, you should have plenty to work with.

Once you’ve inputted a term, the site will give you a nice list to work with, as well as the relevant metrics.

SEMrush

SEMrush is a pretty advanced tool, so if you’re just starting out and have no SEO knowledge, it can be a tough one to digest. However, because it’s advanced, it means you’ll get some of the best results.

SEMrush has a feature where you can enter your competitors’ websites and it’ll show you what keywords are ranking for them. From there, you can use the same keywords but create better content to outrank them.

While this is a fantastic tool, it’s on the pricier side. But do note you can use a free account that has limited capabilities too.

AnswerThePublic

Not sure exactly what keywords you even want to focus on? Then try out AnswerThePublic. This is one of the best tools for discovery, as it’ll give you keyword suggestions based on search queries.

From there, the site will show you keyword categories, relevant questions, and more. The result is a nice “map” you can use to shape and create your content with.

Boost your SEO tool knowledge and read this eCommerce guide to bring in even more business.

Utilize the Best Keyword Research Tools

Now you have the best keyword research tools at your disposal.

No matter which one you choose, you should always check how your keywords and content are doing. And if needed, make changes so you keep rising in search engine results and stay on top!

Need more small business tips? Then check out the rest of our blog page for expert help!