People want to get the information they need here and now. Therefore, businesses in 2022 will have to go for more active communication with customers. Now it is important to respond to comments on social networks, respond to posts in which you have been tagged, and be sure to have chatbots.

In 2022, chatbots will break out into a separate trend. And there is an explanation for this:

• They help save money. Using chatbots can help businesses cut customer service costs by up to 30%, according to IBM.
• There is a demand for them. Speaking in numbers, 80% of Internet users turned to a chatbot for help at least once a year. According to Forrester, digital customer engagement will increase by 40% in 2022;
• They act as a manager. Chatbots, in addition to answering popular questions, can record a client, for example, for a consultation or cosmetic procedure;
• According to research, chatbots are able to have a full conversation with the user. That is, a person receives from the bot all the information he needs. And in 70% of cases, clients, after communicating with the chatbot, do not turn to real managers.

Today, a chatbot can be easily made for any social network or messenger – with the help of special services . As instructions for creating, you can use our articles – about bots on Instagram and Telegram.

Competition between YouTube & TikTok

According to the latest survey, in 2021 the platform’s audience in the EU amounted to 400.6 million users. This is 75% more than a year earlier. TikTok recently began to allow you to run ads. For example, it wasn’t until 2021 that the platform launched dynamic showcase advertising (DSA). How does it work? You create a video for each article, and the system automatically promotes relevant product offers in the “Recommendations”. TikTok is short-video stuff and YouTube is more related to long-video strategy. As of now, people still watch a lot of content, especially long-form video content. YouTube is still the top of the video content platform. If you want to have a good jump-start on YouTube, then you should buy instant YouTube views.

Augmented reality

Augmented reality (AR) and virtual reality (VR) technologies are starting to gain momentum in 2022. According to Statista, the global AR and VR market will grow to $209 billion by 2022. Online stores have also begun to actively experiment with AR and VR. For example, back in 2017, the furniture giant IKEA launched a technology with which you can evaluate how the selected piece of furniture will look in the interior.

Online clothing and cosmetics stores are also joining the augmented reality trend. Now you can try on clothes online, test cosmetics (for example, check how red lipstick will look on you), and so on. It is difficult to predict how the AR sphere will develop further. But development will come, Meta alone plans to create 10,000 jobs in AR and VR over the next five years. But already, AR and VR have proven effective in increasing customer satisfaction. In addition, people are interested in using new technologies, even if they are not yet ready to buy.